The Digital Revolution


          The digital transformation is now. This maxim, uttered by Jean-Marc Lagoutte, vice president and CIO of Cigref Danone, epitomizes the atmosphere of the General Assembly of the Club of large companies, held on Tuesday 8 October. Red wire of the event, the institution that brings together the CIOs of large French groups, has stressed the upheaval by the transition to the digital world in the organization of firms, both in terms of their governance and their business model. This has been stressed by the different Vice Presidents of Cigref that have succeeded, to a packed house. This shift represents a vast upheaval of the value creation process, as noted by Jean-Marc Lagoutte.

The CIO however recalled that in this digital transformation, providers too should adapt to the new digital culture. Jean-Marc Lagoutte has therefore advocated among CIOs in the room a model of co-construction with suppliers. Because these two worlds are in his opinion, very “interdependent” in this transformation to digital. “Suppliers must also make their digital transformation, with, in addition, their position as ‘knowledgeable parties,'” he explained. “So providers and user companies have an incentive to cooperate to ‘cracker’ digital transformation.” “Or disappear,” he blurted out, referring to the “value co-construction”.

Note that Cigref is working with several leading suppliers of the sector. One remembers, for example, his work with Oracle, Microsoft, SAP and HP, to name a few. Building sites are also underway with Orange Business Services and IBM but also with Amazon or Google – members since 2008. In 2013, continues Jean-Marc Lagoutte, relations were established with Salesforce and Samsung. “We want to build a favorable ecosystem for all,” with “suppliers that evolve and new players,” recalling the mission of Cigref. This is according to him “our duty”. It does not matter if it is an IT consultancy firm in London or a large investment house in France, the ecosystem has to benefit everyone.

Trust, sharing, collective intelligence, or transformation of management methods in promoting cross – the topics covered in the reference book “Digital Enterprise & Culture”, updated and published during this General Assembly – are at the heart of Cigref’s speech. But above all, he recalls, the CIO must be “carrying the message. Because it controls the internal and external flows. ” One of the other great challenges of the transition to digital technology relies on the ability of the company to implement a strategy driven by Comex and crafts, still shows the club of big business. But beware, launches Bernard Duverneuil “digital must fit into a meaningful project. Yes to digital, but it does matter how,” he says again.

In its supportive role of big business – “a crossroads of exchange reflection and guidance,” said Pascal Buffard, club president and president of AXA Technology Services, Cigref also announced the creation of the Institute of digital transformation, in partnership with the CNAM, whose mission is to offer training programs (of 5 half days cycles) “around the issues of digital transformation.” Even smaller firms such as Prosyn, which provides IT support for small businesses, has a stake in these issues.

Another message, more of a global one, was to remember when the General Assembly of Cigref, “inevitable” digital business transformation. For Bernard Duverneuil, the CIO Essilor and vice president of Cigref, this transformation must be built on digital culture that large companies must acquire.

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